Only 36% of marketing executives feel they’re effectively leveraging transactional or triggered emails to engage the customer, which means 64% are not.
Yet regardless of company size or the nature of your business, as much as 80% of future revenue will come from 20% of existing customers. Not new customers, existing customers. For any business, these are your most important customers.
Customer Service
Several practices I personally use, seem at times unusual but I try to un-incorporate my customers shopping pleasure. At times the customer would contact me about a price I have. I would ask them what is the problem and they tell me something like " I can get that cheaper on Wish or Amazon
what I would also ask is, what do you find to be a fairer price wheres as I might be able to make a profit. They still can go to the website of their choice but,because I took the time to explain my supply & demand and my free shipping and other cost factors they seem to understand that if I charge maybe 5-10 dollars more its not because I'm looking to get rich on their purchase. They get it and more times than none they buy it from my website. I try to keep it friendly as where they can relate.
Whantz is a fairly new Online retailer and I try to make it as easy to get what you might whant. I tell people if you don't see it in my Webstore...give me a call I'll put it in for you. That's another practice that give the customer that one on one feeling. I whant my customer to know they are important to me. They can shop online knowing that they have a friend within a click away.
What I also find myself doing on occasions to engage with my customers,is reaching out to them to offer them special discounts. I have a friend she sells
Avon Products. She has such a large following. So I can post my products on her page,I Messenger her and give her a Discount code to use on any item in my store. If I see a customer makes several purchases, I send them Discount codes also. Just to make it more personal I would give them a discount code, something with their name in it. Like "Willie10%" something like that.
New Ideas:
I recently added a whole new collection to my site. Its a Body & Bath collection which caters to Men,women & families of all kinds. Opening that new collection allows me to connect with a new audience. I actually opened that collection on a suggestion I received by Email. This person was going thru some bodily pains and they suggested I offer some Hemp oils and such. So I affiliated with a CBD company. Their mission is to lead the industry in bringing hemp cannabidiol (CBD) based products to the marketplace. They are passionate about the incredible health benefits derived from the hemp plant, and with recent advances in separating the most medically active (and non-psychoactive) component of hemp, there has never been a better time to bring this miracle product to the world. They and hopefully Whantz can help out in more ways than purchasing satisfaction.
Lastly another way I try to engage with my customers is this Blog. You can spread your information and knowledge through blogging. Heck, you can even help other people with specific problems. Your knowledge or advice could be essential and very helpful. Active people tend to have less time to sit on Facebook or any other social “chat-room”. Again, a blog can help you to keep in touch with your friends, colleagues and relatives. They can easily read everything about your activities, ideas and success through your blog.
Does your company have a blog? If not, then you are missing a lot of it. Blogs can impart a lot of things about your company.
For example, your potential clients can read interesting stories about your company success, ideas, strategies and even new products that might turn them into regular paying customers. That’s a huge opportunity that lot a of small and big firms are not using.